The first moment of truth occurs when your customer sees your product on shelf, next to many other packages of the same. Research has shown that more than 70% of buying decisions are made in this moment that lasts only a few seconds.
If the color is not as the customer expects, they may question the quality of the product inside. This can result in quality concerns associated with your brand or product. Take proactive steps to know the quality of your packaging before it ever reaches the consumer on shelf.