Colorware & MeasureColor at PRINT 13

August 2013


From 8th – 12th of September 2013, Colorware will be exhibiting some exciting new MeasureColor Color Quality Products at PRINT 13 in Chicago, USA. MeasureColor is the product name of the PressView Colorware products in the USA.
At this PRINT Chicago event Colorware will launch some exciting new features of MeasureColor, including a new Image module for fast Color Quality Control without the need of using color bars!


Image: measuring without colorbars

Image in PressView
Image in PressView

With Image you can now measure color on packaging prints without the use of color bars. Image allows the designation of areas inside the label artwork that are critical to proper brand representation.

How does it work? The print buyer or print producer specifies locations in the artwork for measurement and desired color targets. Multiple locations can be set and they can include Solids, Screens, Builds, Gray Balance and Substrate. Now the print operator knows where to measure. Image can simultaneously analyse these spots and can give localized feedback of Delta E, Density and Dot Gain.

Image will be on display at PRINT 13. Come see it! PRINT 13 is being held September 8-12 at McCormick Place, Chicago, IL USA. You can find us under “MeasureColor” at booth 4238 in the South Hall.


ChromaTrack and support for X-Rite eXact and XRGA

ChromaTrack in PressView

At PRINT 13 we will also show our latest innovation ‘ChromaTrack’. With this new Colorware prediction technology, you now know what an ink will look like before the “on press” adjustment is done.

The new ChromaTrack technology is based on the earlier developed ChromaPlus technology, and shows exactly what density you must use to reach the target color. This technology makes real time predictive color corrections possible.

Also new on Print 13:
MeasureColor (and PressView in Europe and Asia) will now support the eXact, the newest handheld color measurement device from X-Rite. The software will also be fully compliant with XRGA, X-Rite’s new calibration standard for graphic arts instrumentation.


About Colorware B.V. and MeasureColor Inc.

Colorware B.V. is an innovative software development company. Colorware specializes in solutions for full color control of all printing processes and strives to enable easy communication about the color behavior of the final printed product to quality managers and print buyers. Colorware’s main products are PressView and MeasureColor (in the US).

MeasureColor Inc. is a wholly owned subsidiary of Advanced Color Technologies Inc.. Starting business in 2009, MeasureColor has grown to over 500 worldwide installations supplying industry leading color measurement solutions used by Brand Owners, Pre-Press Professionals and Printers.