Colorware’s best Drupa Ever

– Press Release-

Colorware at Drupa 2016 in retrospect:
Supporting device independent color management for Print & Packaging Professionals
Successful launch of print quality reporting system MeasureColor Reports

New business opportunities for brand owners and print managers
“Colorware’s best Drupa ever”

Wassenaar (The Netherlands), june 2016 – Colorware, the innovative developer of the high quality color management tool MeasureColor 16 looks back at a highly successful participation of Drupa, the world’s biggest and most important exhibition in the graphic arts industry. With a series of well received presentations by CTO Erik Koldenhof and a number of groundbreaking product launches, Colorware attracted a lot of attention from the visitors: “This is our best Drupa ever.”

The introduction of the new device-independent end-to-end color management solution MeasureColor 16 gained a lot of interest from the audience at the Drupa Innovation Park. Over 260.000 people from 188 countries visited Drupa, where the Drupa Innovation Park turned out to be exceptionally popular.
The increasing focus on packaging printing gained a lot of traction at the booth of Colorware, because of its innovative and open approach to print quality control, its support for contemporary and future standards and above all the user friendliness of the software.

Color communication
One of the highlights at the booth was the introduction of MeasureColor Reports. With this highly intelligent print quality reporting system built on top of MeasureColor 16, Colorware is breaking new ground. MeasureColor Reports helps packaging and label printers as well as print service providers to communicate and cooperate better with their clients. In many cases this was exactly what the visitors of the Drupa Innovation Park were looking for.
Colorware CEO Ruud Wentrup: “The response to the way MeasureColor Reports displays information, was extremely positive. The dashboard gives a clear overview with the exactly the right information for every type of user, based on their individual user profile.”
MeasureColor Reports promises to be the new benchmark for color communication and will make life easier for brand owners, quality and production managers and press operators everywhere.

Quality expectations
Colorware CTO Erik Koldenhof took the stage twice at the Drupa Innovation Park to present his view on today’s challenges in color management. The development of new open standards, such as the Print Quality eXchange (PQX) format will solve a lot of issues in color communication, says Koldenhof: “In the near future we can make sure that the brand owner, his customers, the print producer and the designer will receive the quality they expect. The development of PQX with the aid of the right software will help us to take out the guesswork and get rid of surprises. Except maybe, the pleasant surprise that everybody gets exactly the quality they are looking for.”

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